Tara Fela-Durotoye, Chief Executive Officer of
Africa's leading beauty brand, House of Tara - iconic for setting up the
first make up studio and establishing Nigeria's first make up school in 2004
- on CNN's African Voices, a weekly show that highlights Africa's most
engaging personalities and explores the lives and passions of people who are
shaping change in Africa.
Inspired by her stepmother's beauty routine and her
work as a makeup artist during her time at the university, she says she was
inadvertently drawn to cosmetics, after seeing "what makeup actually does
to a woman in terms of self-esteem and confidence."
While talking about her passion for teaching, Tara
said: "I am still a teacher, the only thing is that this time, I'm not
teaching maths or English. I'm teaching enterprise: I'm teaching makeup artistry
as a platform for enterprise."
Making a difference to young lives is all part of
the mission for the 37-year-old cosmetics queen Tara Fela-Durotoye.
"There are certain things telling you that you
cannot make it; that you will not make it; that Nigeria is not a place where
people make it," says Tara Fela-Durotoye. "I beg to differ."
She also revealed that the Tara beauty range was
born out of her frustration at the lack of suitable cosmetics available in
Nigeria, "Importers didn't know exactly what was right for Nigerian
women," she says, "so I want to fill the gap while encouraging pride
in home-grown glamor."
"A lot of the Tara products are named after
either beauty icons or beauty philosophies in Africa," says Tara
Fela-Durotoye. "For us it's about sharing the world and sharing our
culture to the world."
Tara also harped on the brand's achievements,
saying; “Today we have about 14 make-up schools across the country where people
have been trained to become make-up artists. I can confidently say that for 80
% of the make-up artists that are active players in the industry today, either
working as entrepreneurs or working within other beauty brands, are trained by
House of Tara. And I think for me that is the greatest joy.”
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