MTN to launch Music App

Africa's most valuable brand and leading ICT Company, MTN Nigeria is
set to redefine and revolutionize the entertainment industry in
Nigeria with the launch of its Music+ App. An unconfirmed source says
the company has perfected plans for the launch expected to hold in
July. It is rumored to be the biggest thing that would happen in the
music industry in Nigeria this year as they intend to pull out all the
stops on this one.
(more after the cut)


The app would be called Music+. It is a converged music streaming and
download platform, optimized for mobile and online access and is
socially enabled to accommodate cross-user activity. The app is
available for download in beta testing mode for now, and it is free.
However to download a song on it, you'd pay a token of N50 and that
won't ruin anything.

Music+ is a round-the-clock exciting way of music streaming, music
sharing, play-listing & more especially for Naija music. Users can
streamline directly to their mobile devices, enjoy offline streaming
as well for zero data needed. They can manage their personal mobile
music library as they wish and share their taste of music and explore
more via music playlist recommendation. Most streaming apps run
adverts which at times interrupt music play and disgruntles users, but
Music+ promises a no-Advert disruption during streaming.

We hear that this exclusive launch event for the platform promises to
be full of fun and excitement as it would be the party of the year! It
has also been reported some of the company's Music Ambassadors will be
releasing new hits at the launch. We also hear that a prominent MTN
music ambassador would do collaborate with renowned international
star, Diana King of the Shy Guy fame on a new single.

A-list artists, top DJ's in the industry and top media entertainment
independent programme producers like Sound City, Hip TV and MTV Base
as well as Beat FM will all be in attendance. Feelers from those in
the know suggest that this event is strictly by invitation!

As the leading telco has done with apps like Afrinolly, Dobox, Karaoke
Songstar and its ground breaking, CRBT- MTN Callertune that have
changed the face of content aggregation and distribution in the
industry, we wait with bated breath to see how this latest offering
fares.