Wednesday, 3 October 2012

WIlliams sisters head for Naija

As part of a planned African Tour, International Tennis champions, Serena and Venus Williams are scheduled to visit Lagos from Tuesday 30 October to Friday 2, November 2012 as part of the first leg of the recently launched ‘Breaking the Mould’ (BTM) campaign, a women’s empowerment initiative that has already garnered international support.
While in Lagos, the dynamic duo will inspire, motivate and mentor a broad range of audiences through a series of supporting initiatives which include; a gala dinner, a tennis clinic and an exhibition match which will also be the first time the sisters will pit their strengths against one another on the tennis court anywhere in Africa.
 This will underpin BTM’s mission to recognise and acknowledge the role that women play in shifting perceptions and encouraging development on all levels across the African continent.

Connect Marketing Services, Octagon SA’s West African affiliate (the architects of BTM), is coordinating the Nigerian element of the Williams Sisters’ tour of Africa. Tunji Adeyinka, Managing Director of Connect Marketing Services, says that ‘‘Breaking The Mould is an inspiring mechanism to help women at various life stages of their lives - embark on a journey of self-belief so that they can know they can achieve anything. The message of the African Tour by the Williams’ sisters will resonate with African women as a whole, who are often the champions of change and encourage more women to do the same. Indeed, we are proud to implement Breaking The Mould in Nigeria.”

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