Nigeria is blessed with abundant solar radiation, with the north especially favoured with about 5.0- 7.0KW.m2/day. Prospects for solar energy business are pretty high in spite of the global economic downturn. The exploitation of this abundant,inexhaustible and free source of energy is examined competitively. Data was collected both from primary and secondary sources, the former through questionnaires to respondents in Abuja, Bauchi, Jos and Kaduna and analysed using both descriptive and inferential statistics. The findings reveal greater percentages of the respondents willing to switch to solar energy particularly with incentives as motivation. From the interviews carried out with solar energy vendors, there is a clear indication that some barriers in the development and penetration of solar energy in the region exist, but there is a feeling of a brighter future ahead as the signs are palpable.