The channel’s division of
NBCUniversal International Television today announced the launch of Telemundo,
the popular telenovela channel, in Africa. From Monday 12 August, the exciting
new channel will be an addition to the DStv Access, Family, Compact, Compact
Plus (where available) and
Premium bouquets, on 118.
Telemundo will exclusively air
telenovelas with the tagline: “Telemundo – Feel the Passion.”
Nico Meyer, MultiChoice Africa CEO
said, “We are delighted to be launching Telemundo as it increases the range of programming
available to DStv subscribers. Telenovelas are a popular entertainment format
and we want to provide a dedicated channel where subscribers can go to find
this kind of programming. The launch forms part of MultiChoice Africa’s
commitment to provide viewers in Africa with a wide channel line-up and to
ensure that they have a broad variety of genres to choose from.”
(read more after the cut)
Telemundo in Africa will be dedicated
to the most compelling Spanish language telenovelas, offering DStv customers a
dramatic rollercoaster of romance, mystery, action and adventure. Telemundo
will bring the world of exotic locations and glamorous personalities into
African homes.
“Telenovelas are an editorial and
television force internationally and we are particularly excited to bring
Telemundo to Africa exclusively with DStv,” says Colin McLeod, Managing
Director Emerging Markets, Universal Networks International. “Together we
believe we can help to drive multi-channel television to an even broader
market. With the launch of Telemundo viewers will have another great reason to
tune into DStv.”
At launch, viewers can look forward
to fascinating stories of love, success and betrayal with high quality
production values in telenovelas including Aurora,
Precious Rose, My Heart Beats for Lola and Behind Closed Doors.
Telemundo will be fully localized for
the African market with full dubbing of Spanish-language programming in English
for South Africa and Sub-Saharan countries.
Telemundo becomes the fifth channel
brand from Universal Networks International to launch in Africa, joining the
recently refreshed channels – Universal Channel, E! Entertainment Television
and The Style Network, and movies channel, Studio Universal. Further, NBCUniversal
News Group
also operates CNBC channels across the continent.
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