Tuesday, 3 July 2012

Kasuwa at it again

Passionate about access to reading material and easing the customer experience, www.kasuwa.com - easily Nigeria’s biggest online shop – has announced an investment in providing over 20,000 book titles across the board to its customers.

The online store offers other products like electronics, games, mobile phones and home appliances but the online bookstore is perhaps its biggest game changer. The new millennium has brought with it country-wide literacy growth, and a renewed appreciation of culture and literature, informing the company’s decision to invest in providing over thousands of book titles – from children’s books and business management to religious texts and lifestyle titles.

Indeed, Kasuwa.com’s launch on June 4th, changed Nigerian consumerism in significant ways, most remarkable is that the company offers a service that eases life for the retail shopper. “This, without a doubt, eliminates the limitations on access to titles and an absence of choice that has constrained a lot of the Nigerian reading audience, says Raphael Afaedor, one of the firm’s managing directors. “That appetite for reading has guided our strategy in this area, to expand the options beyond internal supplies and small book shops to providing access to a huge resource of thousands of titles.”

That investment has already begun with the availability of an impressive 20,000 plus book titles.

Kasuwa, a word for market place in one of Nigeria’s indigenous languages, boasts a huge selection of products, great customer service, and fast delivery. It is positioned to change the face of commerce and fill a much-needed gap in the Nigerian online market with safe payment options. It’s especially prepared to provide the highest level of convenience with its widely used pay on delivery option of payment offered in Lagos, Abuja and Port Harcourt.

In line with firm’s core purpose of delivering exceptional value its customers, Kasuwa.com has made it clear that there’s no need for laboured trips and traffic to buy electronic, books, and the many other items. No more standing in line at the counter or having your debit card declined because of service failures. Consumers can shop from the comfort of their homes, have their items delivered and get a great bargain too.

“In just a few weeks, the response from the market has been extremely delightful. We are well on our way to becoming Nigeria’s number one online retailer.  Kasuwa.com has been a product of careful thinking and technological advancement has made just about anything available to consumers at the touch of a button, Nigeria should be no different.” Afaedor says.

Through connective technology, Kasuwa.com is leading the charge for local suppliers and international players to widen their reach and tap into the growing Nigerian market through safe, easy and affordable shopping.

“The shopping experience offered by Kasuwa.com is unrivalled in Nigeria. With three easy steps, which give the customer payment options to choose from, he is assured of safe and secure shopping environment, fast delivery, and an unprecedented return policy. Shoppers never had it this good!” said Tunde Kehinde, one of the firm’s managing directors. 

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